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How it started

We have grown from a small family workshop to spreading our passion for quality school bags to more than 50 countries. No matter how big we’ve grown, we never forget the people we help.


Quality first

The family's vision was in many ways ahead of their time. Seeking excellence in quality of material sourcing and production processes.



World class facilities

We are proud to be the first to create the revolutionary European school bag with an ergonomic padding and plastic protective frame.



Award winning

We top the world's ergonomic and sustainable school bag industry by winning most international awards and honours of all time!


Designed with love, planet and it’s people in mind.

It's not just about making a product. It's about making a difference. Through researches, product development, new technologies, customer journeys and feedback, we work together to achieve one goal – design with love, planet and people in mind, to create the best ergonomic school bags for our children. We're not just designing school bags, we're crafting a brighter future.

We Care 

We CARE about our employees and provide fair working conditions. We are committed to provide a workplace that put health, safety, work-life balance and well-being as priorities. Each product is designed and made with love and care.

We Protect 

We PROTECT our planet and future by reducing our environmental impact – use eco-friendly materials from responsible sources and reduce our carbon footprints in all processes.

We Innovate 

We lead INNOVATION in product development, new technology, customer journey and digital services. Together, we are reinventing the future of our business for further successes.

We Give Back 

We GIVE BACK to our communities & beyond. We support organizations and initiatives that focus on education, poverty and any projects with good cause.